Dr. Bharat Taneja

Healthcare Innovation and Digital Health Strategist

Specialist in MedTech Commercialization, Healthcare Technology Adoption, Digital Transformation and AI-driven Healthcare Innovation.

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About Me

Marketing Driven by Practice, Sharpened by Academic Discipline

Evidence-Led Marketing for Healthcare and Life Sciences

Bridging healthcare, technology, and human adoption behavior through digital transformation, medtech innovation, and applied research.

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My work focuses on translating complex scientific, clinical, and commercial information into clear communication strategies that support trust, adoption, and long-term engagement across healthcare ecosystems.

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Marketing Solutions That Deliver Results

Featured Works

Computer
Projects

Healthcare marketing, digital strategy, and stakeholder engagement initiatives across medical device environments.

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Publications

Published research on healthcare communication, technology acceptance, and stakeholder engagement frameworks.

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Skillscape

Experience in healthcare marketing, product strategy, SEO, SEM, marketing analytics, and marketing automation tools.

Working Experience

16+ Years transforming Healthcare & MedTech, scaling digital health, commercializing products, accelerating technologies adoption

Omnichannel
Life Sciences Marketing

2024-Current

Leading digital marketing and stakeholder engagement initiatives across healthcare and medical device environments.
Experience in SEO, automation, omnichannel campaigns, and evidence-led communication strategies.

Marketing Research
Scholar

2017-2026

Doctoral researcher in marketing focused on healthcare technology adoption and behavioural frameworks.
Published research in healthcare communication, UTAUT2, and stakeholder engagement in medical devices.

Product Management

2014-2024​

Experience managing healthcare product portfolios, go-to-market strategy, and customer engagement programmes.
Focused on product positioning, stakeholder insights, and data-driven commercial growth.

Sales and Business Development

2015-2018​

Background in B2B and healthcare sales across medical devices and clinical technology environments.
Managed key accounts and channel relationships, across hospital and institutional sectors.

Service Engineer

2015-2018​

Started career in biomedical engineering with hands-on experience in medical device servicing and technical support.
Worked on installation, maintenance, troubleshooting, and customer support.

Areas of Expertise

Life Sciences Marketing and Product Strategy Professional

Computer
Healthcare
and
Medical Device Marketing

Experience across global healthcare and medical device organisations.
Focused on healthcare marketing, stakeholder engagement, and customer communication in regulated environments

Ads
Digital Strategy
and
Marketing Automation

Hands-on experience in SEO, SEM, marketing automation, healthcare campaign management, and
lead nurturing strategies.
Skilled in Pardot, Google Analytics, LinkedIn Ads, and data-driven digital engagement.

Computer
Product
and
Go-To-Market Strategy

Led healthcare product management and go-to-market initiatives across medical device portfolios and healthcare solutions.
Experience includes customer segmentation, behavioural analysis, product positioning,.

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Research-Led Communication

Research focused on healthcare technology adoption, healthcare communication, and behavioural frameworks.
Published work includes technology acceptance models, and stakeholder engagement and communication.

Stay In Touch

I welcome meaningful conversations with professionals across healthcare, life sciences, academia, and digital marketing.
Reach out for collaboration, research discussions, or strategic marketing dialogue..

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